In 1987, Paul Zemmour, founder and chairman of the company, decided to manufacture and distribute children’s wear. Interested in new fashion & not one to pass up a challenge, he was convinced that the “Mid range” market has room for development. The brand has become the mid range market leader by offering parents the best quality in a style that is practical, fun & modern whilst still remaining affordable.

The Brand name is capable of standing the test of time.

Sergent Major, in reference to brand of fountain pen, thus evoking childhood & school day memories.