Sergent Major

In 1987, Paul Zemmour, founder and chairman of the company, decided to manufacture and distribute children’s wear. Interested in new fashion & not one to pass up a challenge, he was convinced that the “Mid range” market has room for development. The brand has become the mid range market leader by offering parents the best quality in a style that is practical, fun & modern whilst still remaining affordable.

The Brand name is capable of standing the test of time.

Sergent Major, in reference to brand of fountain pen, thus evoking childhood & school day memories.

LEVEL 2, DUBAI MALL

+971 4-4340723

LEVEL 2, ABU DHABI MALL

+971 2-6459830

Level 1, MIRDIFF CITY CENTRE

+971 4-2668623

LEVEL 1, ARABIAN CENTER

+971 4-2881040

1ST FLOOR, AL NAEEM MALL, RAS AL KHAIMAH

+971 7-2680315

1ST FLOOR, AL AIN MALL, AL AIN

+971 3-7663180